Wednesday, 19 September 2012

Analysis of existing products - Film Trailers


Alien 1979 2:11mins


The trailer starts off with the logo of the “Motion Pictures Association of America”, which is an American trade association that represents the 6 big Hollywood studios.  This makes the trailer look professional and real (not fan made).
Then the camera moves slowly through space, showing the audience this film is set in the cosmos, possibly in the future and therefore, that suggests it’s a sci-fi film.  The slow camera movements along with the creepy soundtrack create tension and make the viewer uncomfortable. This has been done to hint that this film has horror elements in it, and also makes the viewer want to keep watching as not everything has be revealed.  Suddenly the shot changes to an unfamiliar land and bits of text appear, making the audience unclear of the words and the place. Then a shot reverse shot is shown of the land and then to the egg; this shows the audience that there is a relationship between the two without giving too many plot details. The shots get faster, making the viewer feel threatened by the egg.  Then we see close ups and medium shots of the egg, making us feel as we are examining the egg; we also see the text fully spelling “ALIEN”. This tells the audience the name of the film and makes them think about why the film is called that (about the plot) Later we see a close up of the egg and it suddenly cracks open; and as the non–diegetic soundtrack gets louder and faster, we are shown more shots of different things including spaceships, and people in space suits, confirming the viewer that this film is a sci-fi film. Then we see a close-up of a female character showing the audience the story is based around her. Then an eye line match shot is shown of the inside of a ship; the shot is shaking a lot, creating a feel of stress. The viewer then knows this main female character is scared of something (the egg). Then we are shown another shot reverse shot of her running inside the ship, that then turns to a medium shot of people in space suits exploring; this is a code to the audience that she is running away from them, wishing they had never gone. Then the shot reverse shot changes to different shots including an extreme close up of a cat and other random things. This creates a chaotic and no control feeling, showing the audience what this main character is feeling. While this is happen at the same thing the viewer is being introduce to more characters as shots are shown of different people. Then the shot reverse shot stops and the viewer is shown random fast shots of the characters as they are in distress and even a very fast shot of an unknown animal attacking a person.  Then an Extreme Wide Shot is shown of plants and a spaceship showing the audience this is where the film takes place. Then the tag line appears “In space no one can hear you scream.” This tells the audience this film is a hybrid as its both sci-fi and horror. Then the space background fades out and the title “Alien” is shown again, this time with the tag line. Then it cuts to the information about the film e.g. actors, production companies, director etc…

I think this trailer is different to most trailers as there is almost no diegetic sound, which most trailers use to tell the plot of the film and show the main characters; however Alien uses non-diegetic sound (soundtrack) along with random shots to do that.





Event Horizon Trailer – 2:16
The trailer begins with the logo for its distributer; Paramount. The shot the audiences are shown is of a male character (Sam Neil), showing the viewer he is the main character. The medium shot of him is upside-down giving a clue to the viewer that he might be a villain. Then the shot zooms out and twists at the same time, showing he is in a spaceship, this movement of the camera suggests this character might not have much control in the plot. This shot also shows the audience it’s set in space and that it must be a sci-fi film. While this is happening, a voice over of a female is played; there is an echo sound effect on her voice. This echo is a code to the viewer, suggesting these people on this ship are alone and no one can hear them. Then the audience is shown a shot reverse shot of the male character and a spaceship showing the audience he has something to do with that ship e.g. he build it or he flies it. Then the viewer is shown a scene from the film of the main character talking about how the ship works and then a conversation with another character telling the audience the plot of the film. “Where has she been for the last 7 years doctor?” “That’s what we here to find out” giving a clue to the audience about the plot.  Then there is another voice over, but this one is not from the film; it explains them exploring the ship and that they are not alone because different shots are shown of the crew in the ship and Sam Neil in distress. Then the shots get faster, showing action and horror scenes and dialogue telling the audience the plot but not telling them everything (making them want more). By watching this trailer the viewer knows that the film is about a crew that explore a lost ship and find something inside it that tries to hurt them. This trailer makes the viewer want to see the film as they are curious of what this thing is and what happens to the characters.


Area 407 Trailers 1:44
This film uses hand held camera work throughout its trailer, creating a real feel to it, making the audience believe this did happen and could happen to them. The audience is shown a girl talking to the camera showing she’s the main character in this film. She is talking to the camera as if it’s a person, making the audience feel they know her and care for her as a character. She moves the camera around showing the other characters in this film and also the setting (a plane). Then the camera goes fuzzy and lots of quick random shots of horror elements are shown e.g. people screaming. This is a code to the audience that this film is a horror film and tells bits of the plot (the plane crashing). Then it cuts to writing: “In 2011 flight 37A crashed in a restricted government area” This makes the audience feel as if this really happened and they need to watch it, as it’s important. Then the trailer continues with fast shots and scenes showing the characters change location and an unknown animal. This trailer goes through the film showing bits for the viewer to find out about the film but not too much, by the random quick shots. 

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