Analysis of existing products - Film poster (Sci-fi)

 The target audience is 15 years and up as the whole look of the poster gives off a horror element. Most teens like horror as it gives them a thrill and they are fun to talk about. Also most horror films are rated, which means younger people would not be able to watch it. This gives teens the sense of being older.  So this film could contain scenes that younger viewers might find upsetting. This poster is different to the other posters because there are no stars/actors shown, like in alien.  But in Star Trek the poster shows five actors, which could mean that they are the stars of the film. This could mean that the star in Cloverfield is not human but the creature.  Clover field is set today but other sci-fi films are set in the further like Star Trek. This is because sci-fi means science fiction, so they can be aliens, robots and space ships in film and we accept it and don’t question it. The poster also does not tell us a lot about the narrative. The intertextuality in this poster is the city being destroyed like in the old Japanese horror films like Godzilla. Godzilla is a well-known sic-fi film, this gives the audience a clue to the genre. The name Cloverfield gives us a clue to the plot of the film because it tells us it’s organic as well as the green background. The broken statue of liberty could be an enigma code as a destruction of that could destruction humans. I think this is not a conventional sci-fi film poster, as there is not any actors, spaceships or aliens. I think it’s more of a disaster movie because of the destroyed city. The mise-en-scène of the special effect of the burning city and the damaged monument make this poster eye catching which draws the audience in. The stature of liberty is a code for freedom and as it’s been broken this show that the freedom has been took away. This can suggest there is a world war happening in this film, which could link, will sci-fi. In most sci-fi films aliens and humans are at war. The Tagline tells us what the genre might be sci-fi as the typography looks like computer text, which leads to sci-fi as in new technology.   

“Something” tell us that its nothing we have seen before maybe an alien or monster this would suggest that this is a sci-fi film. “Found us” tells the audience that it’s not from earth and has been looking for us. 

The colours on this poster are dark, which could link will horror as most horror films have dark colours. Alien is a hybridity film, which means it has more than one genre horror and sci-fi. Alien has the same colour scheme green and black. The green egg links with aliens and the darkness suggests horror.  The mise-en-scene of the colour scheme makes the audience think of organic, like an alien. Green and blue is a convention of nature and sea. Which makes the think there is a living creature.

I think the target audience judging by the poster it’s about 12 and up but people who are 40 and up might be the target audience because of the old TV program that the might have grown up with. The poster looks like it could be an action, sci-fi and romantic film. The spaceships and the expositions pictures tell us it’s an action and sci-fi film. The picture of the women and men makes us feel they might be some romance in this film. The main characters are looking at you, which inverts you in. this makes you want to watch the film because you feel apart of it. Each character is looking at you in a different way, which shows their personality. The spaces ships are codes to tell us it a sci-fi film this is because most sci-fi films are set in space and have new technology. All the colours on this poster are dark, which makes us feel that is might be a horror film like Cloverfield. “Star” Makes us fell that its going to be on space which links will sci-fi. The typography is metallic, which could suggest it’s a sic-fi film. The tagline “the future begins” tell us it’s in the future which leads us to thinks it’s a sci-fi film. 

I think this films target audience is over 16s as they might be some horror elements in.  I think they might be a war going on and in most war films there’s is lost of blood and guts. The sign as an unfamiliar image on it, this could be alien. The creature looks like it has targets on it. This could a target practise to shout at what ever it on the sign. The sign it ripped and has built holes all over it this suggests that maybe there’s a war going on. Possibly between humans and aliens. Most sic-fi films are about alien’s vs humans but the target practise suggests war as if we are going to be shown us fighting. Not many sci-fi films do this. They mostly show normal people trying to fight them off because we can relate to them more. The mise-en-scene of the UFO does suggest that this film is sci-fi as most sci-fi films have advents technology in them.  The typography of the name is in captures and in an army text. This suggests that there is a war going on. The name means a zone of regulate housing in/of certain areas of towns. It’s a region marked off for administrative or other purposes.  This could suggest that aliens have come to earth and have stayed in the district but people are not happy about it, so there’s is a war going on. I think this is not a convention as I think this looks like more of a war film. The built holds and bared wire suggest war or a battle is going on. The alien picture show that it meant when some elements of sci-fi