The
Effects / Hypodermic model
Lots of people fear the effects of the media; this
theory suggest the media is like a syringe which injects ideas, attitudes and
beliefs into the audience who as a powerless mass have little choice but to be
influenced in other words, you watch something violent, you may go and do
something violent, you see a woman cleaning on TV and you will want to do the
same yourself if you are a woman and if you are a man you will expect women to
do the clean for you.
As my film I will have scenes of horror in it, I need to be careful on how I show the audience this, so I do not influence my audience to be violent.
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