Academic Theories

The Effects / Hypodermic model

Lots of people fear the effects of the media; this theory suggest the media is like a syringe which injects ideas, attitudes and beliefs into the audience who as a powerless mass have little choice but to be influenced in other words, you watch something violent, you may go and do something violent, you see a woman cleaning on TV and you will want to do the same yourself if you are a woman and if you are a man you will expect women to do the clean for you.

As my film I will have scenes of horror in it, I need to be careful on how I show the audience this, so I do not influence my audience to be violent.