Audience consuming habits

	When	How	Where
Trailer	We consume trailers when we are at the cinema before the main film comes on and when we surf the web, e.g Youtube.	We consume trailers by watching them.	At the cinema, on TV or on internet.
Poster	We consume posters when we are out e.g at the cinema or when waiting for a bus.	We consume posters by reading them.	At the cinema, on buses and billboards
Magazine	We consume magazines when we are bored or when we are interesting in it.	We consume posters by reading them.	Online and at home.