Magazine and Poster language

After researching film magazines and posters I know what language I should use. As my target audience are teenagers I can used more modern words or phases as that will appeal to them. I will use standard english, so that everyone will be able to read and understand my text. I will not use slang or jargon as my target audience will not understand my text and therefore it will not appeal to them. I will used buzz words like exclusive to draw my audience in.