Thursday 14 March 2013

Introduction of evaluation

My project is a promotional package for a new film, that includes a trailer, a poster for the film and a film magazine front cover (featuring the film).


 My target audiences are girls aged 16 to 19, as my target audience where boys for my AS work, I wanted to do something different. My film targets those who love playing video games and watching films with their friends at sleepovers and eating lots of junk food. They enjoy reading sci-fi and astronomy books as their favourite lesson at school is science. They also enjoy going to the cinema with friends, they mostly watch sci-fi, action and horror films. As they are big sci-fi film fans they will own film merchandise, such as posters t-shirts, key rings ect.. Moreover they will love going on social networks/blogs like Tumblr to talk about there favourite films with others who share the same interests.

My audience will mostly be derive from middle class families with a degree of disposable income coming from either pocket money or a part-time job. This income of money helps them purchase film tickets, video games, books and film merchandise. They wear jeans or shorts with pattern tights and t-shirts, which carry humorous slogans or related to films. Musical tastes may be techno as it reminds them of sci fi.

My products will appeal to them as they enjoy sci-fi films and reading about new upcoming films. I think they will enjoy my film as it's different to most sci-fi films as it has a female lead character and it has elements of horror a lot like the film Alien (which is one of my audiences favourite films and my main inspirations for my film). 

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