The product (film) - A movie needs to have a clear genre and style that will appear to people, stars and directors that may have a fan base and special effects, these features of a film all make is what to see a film.
Placing - When the film is released it very important, blockbusters mostly come out in summer as the film is aimed at families and this is when the summer holidays are so family will have more share time to go to the cinema.
Promotion - If a film has a good advertising thorough, websites, toys, posters, trailers, magazines, toys and games, it makes people more aware of the film.
Publicity - Like promotion this makes people more aware of the film and therefore making it more poplar. Types of publicity are star interviews, making of the film documentaries, reviews, word of mouth and new stories.
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