Film Trailers Conventions

Trailer conventions:

• Most trailers include key moments from the film which are not placed in the sequence of the film, and do not give away any crucial plot details. 
• The title of the film is not usually put on screen until the end of the trailer followed by a release date. 
• Music is very important as it suggests the genre and plot of the film. 
• Some trailers have on-screen text gives information about the film, for example the title, tagline, the stars, release date and director. This lets the audiences know who they can expect to see in the film. Audience will often decide they want to see a film just because of the stars in it and who's directed it. 

An example of a conventional trailer - Transformers 2007