Film Promotion

Film studios will use costly marketing campaigns to increase income; marketing budgets normally equal between half or three times the production budget. The distributor and exhibitors do these marketing campaigns.

Methods:

Trailer
Film posters
Standees
Tv Commercials
Product Placement
Interviews
newspaper ads/Magazines
Viral marketing (Youtube)
Co-branding 

Case Study - Transformers 2007 

Before the film was released Hasbro created a toys for the film,  Optimus Prime and Starscream were out in the USA on May 1st, 2007, and the other figures was released on June 2nd. The merchandise earned Hasbro $480 million in 2007 and created a buzz for the film.

To promote the film Deals were made with 200 companies in 70 countries including Panasonic, Burger King and PepsiCo. A charity sale on eBay was set up selling the Camaro used for Bumblebee and the All Spark, this raised money for a charity and awareness for the film.

A viral marketing was made through a website called the Sector 7 website, which created a alternate reality game as "real life" videos with"evidence" of Transformers on Earth, this made audience feel part of the film.
Case Study - Jurassic Park 1993 

$65 million was spend on a marketing campaign for Jurassic Park, making deals with 100 companies to market 1,000 products including video games, a toy line and the soundtrack.